I started my career at Droga5 in account management, then left to help launch Jukely (a concert subscription startup) across 17 cities, building partnerships, managing localized marketing, and standing up the brand’s content approach. From there, I moved into brand strategy, spending almost a decade across top agencies: Accenture Song, Droga5, Huge, VML, working with DTC, financial, tech, and lifestyle brands at varying stages of their maturity, across B2B and B2C.

Then I went brand-side at Tonal, where as part of a small but mighty marketing team, we repositioned the brand end to end and experienced firsthand what it takes to scale the new foundations across every team, touchpoint, and quarter.

My time agencies taught me rigor and range; my time in-house gave me skin in the game and an expanded perspective.

I hold a BA in Political Science and Religion from the University of Rochester, which is to say that belief systems and human behavior have always fascinated me. Brand strategy has given me a way to put that fervor to work.